The change begins on June 24 and could result in loyalty members receiving fewer stars for ordering drinks using their personal, reusable cups. The 25-star bonus had allowed rewards members using ...

A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.

The coffee shop giant’s Starbucks Rewards program has been one of the industry’s most successful loyalty efforts. But ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program ...

Food & Drink Starbucks is making a major change to its loyalty program The coffee giant’s latest change affects rewards members who use their own personal cups to buy beverages.

The change begins on June 24 and could result in loyalty members receiving fewer stars for ordering drinks using their personal, reusable cups. The 25-star bonus had allowed rewards members using ...

The coffee chain is eliminating the 25-star bonus for rewards program members who bring in a personal cup for orders, and instead will give them double stars for their entire order, a Starbucks ...