David Estok will join McMaster as Advisor to the President (Communications, Marketing and Public Affairs) on a part-time ...

In the competitive B2B marketplace, organisations are increasingly turning to video marketing and animation to communicate ...

Training PR teams to critically review AI-generated drafts, personalize tone and account for cultural context helps ensure ...

At its core, problem-solving is about understanding the challenge, designing a solution and ensuring its effective execution.

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

The partnership between leaders in retail marketing technology will enable real-time, personalised receipt messaging for ...

Verizon Business, sponsor of The Drum Awards for Marketing Americas, is rewriting the rulebook by merging product and ...

The marketing world is undergoing a seismic transformation. As generative artificial intelligence (gen AI) matures from a ...

We explore the 10 essential business skills for success, breaking down each one to give practical insights and actionable ...

Use that insight to develop a campaign that aligns with that trait and ... Building accurate buyer personas allows you to run more effective sales and marketing campaigns. You can create ads or ...

People are searching for your business online — but are they finding you? Your competitors are showing up everywhere — are ...