Stetson advertised with local radio stations in the fall of 2008 and saw hat and clothing sales spike almost 10% in Houston during the third quarter. Future attempts are already lined up.

Stetson's Diamante Premier hat, made with chinchilla and beaver fur, is one of the most expensive cowboy hats you can buy at $5,005.

Stetson cowboy hats and Texas go together like peas and carrots. The countless Texans who own one probably don’t know the origins of the brand can be traced back, not to the Lone Star State, but ...

The inventor of the cowboy hat is planning to expand into home, spirits and other categories to mine its heritage in the popular Western lifestyle.

In a fingertip-to-the-brim nod to its American frontier history, the Army is changing hats again - returning to the tumultuous days of the horse Cavalry ...

Available in black, silverbelly and chocolate, the limited-quantity accessory features a signature gold-toned horseshoe pin with rhinestones and a Stetson x Ricky Regal liner featuring a red rose.

I mean, Stetson is been around since 1865 and we want to keep that tradition going." Four hundred workers in two Texas plants make every Stetson hat from start to finish.

Beyoncé Co-Signed Cowboy Core for 2024 in a Stetson Hat at the 2024 Grammys. It Can Be Yours for $440 This isn’t Beyoncé’s first rodeo — or the first time you can get one of her hats ...

According to the data, the Stetson Mansion — Florida’s first luxury estate— is America’s most underrated tourist spot and the sixth most underrated in the world.

Elon Musk wore a cowboy hat when he visited Eagle Pass, Texas on Thursday. Several X users said that the billionaire was wearing it the wrong way around. A Stetson expert told Insider that the ...

The Stetson Hatters bring one of the most unusual mascot names in college sports to the NCAA men's tournament. In a field with Peacocks, Zips, Lopes and, uh, Beach, that's an accomplishment. And ...