How do you make a better Coca-Cola? I thought of the impossibility ... the U.S. distributors of Salaam Cola at an entrepreneurial meetup that he felt he found the right product, one that supported ...

The decision came in the fog of war — the cola wars, that is ... made because the new taste of Coke was shaped by the taste of the consumer.” He said “we found something that tasted better ...

It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic ...