During their study, researchers used both the Apple and IBM logos to see how people would ... the Apple subjects averaged 30 percent more brick ideas than their IBM counterparts, according to ...

Apple’s logo is a masterpiece of form. It’s a refined, elegant shape that represents the computer brand without the need for words, and represents an expectation of quality. But, according to ...

THE SIMPLE 'Apple' logo of the tech giant has been named the most memorable by consumers. A study of 2,000 adults also found Amazon’s A-Z motif is now more recognisable than the golden arches of ...