Kellanova is giving data scientists a seat at the table — and it’s helping the Chicago-based snack giant launch hits like Pringles Mingles and more.

Overall, research confirms that 39 percent of consumers are less likely to trust brands that only communicate with them ...

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

Whether you're an emerging entrepreneur, an established enterprise, or an industry trailblazer, your journey deserves to be ...

Former Fairfax CEO and key architect of the Fairfax/Nine merger Greg Hywood says the unprecedented coming-together to create one of Australia’s biggest media companies has not been a success.In a ...

In the vibrant city of Victoria, BC, local businesses face a unique challenge: standing out in a competitive digital landscape. With more customers turning to Google to find services, having a strong ...

Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Their success has been driven by a nimble, Web3-native approach, community-focused storytelling, and a deep understanding of ...

As technology evolves, financial advisors get more creative and sophisticated with marketing efforts, but traditional methods remain effective.

Top executives from Billboard’s Indie Power Players list and beyond weigh in on what moves the needle for artists in such a ...