THE WHY? The partnership helped spotlight Shein’s festival trend stores, including Sumwon, Shein, Bae, Shein Icon and StreetHX and connect with its audience in person; the festival crowd mirrors Shein ...

This season, SHEIN spotlighted its exclusive festival trend stores, including SUMWON, SHEIN BAE, SHEIN ICON, and StreetHX ?each catering to different music festival aesthetics, from edgy and ...

Since its rise to becoming the world's largest fashion brand, Chinese company SHEIN has been dogged by criticisms of its unsustainable manufacturing SHEIN, the world’s largest fast fashion brand, ...

This season, SHEIN spotlighted its exclusive festival trend stores, including SUMWON, SHEIN BAE, SHEIN ICON, and StreetHX —each catering to different music festival aesthetics, from edgy and daring to ...

Temu and Shein, two Chinese fast-fashion giants, are determined to increase their dominance in the U.S. market, challenging Amazon’s efforts to capture a share of the budget-friendly e-commerce ...