More than just cute, kawaii is a lifestyle. ... But even better is the Sparkling Mango, with its little boba balls of yellow mango at the bottom meant to look like egg. UwU factor: 3/5 .

Courtesy of Mango Collection. Zappos Maternity is Here & We’re Hooked 17 Images Our kids want to grow up so fast, trying to sneak swipes of our eyeshadow and try on our shoes.

Made popular by its seemingly unthreatening nature, cute’s quest for world domination suggests there is more to the phenomenon than its charming exterior might imply.

Global Psyche: One Nation Under Cute In Japan, the cuteness craze is more than just a national pastime. By Ilya Garger published March 1, 2007 - last reviewed on June 4, 2025 ...

And to celebrate 50 years of the adorable global phenomenon, Nordstrom will unveil a fittingly cute Hello Kitty-themed pop-up shop in its New York City Flagship.