The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

H&M’s new summer tote is a dupe for a popular designer bag – and it’s a fraction of the price The Straw Tote bag is available ...

In a letter sent to the City in April, June Park, executive director of the NRBIA, outlined the details of its proposal to ...

Most attempts to take on Aldi over copies have failed. But this Australian duo believes they may have found a way of tackling the supermarket giant.

Sabyasachi is celebrating 25 years of his label. He reflects on his journey building an Indian luxury brand. He discusses ...

Preparing a delicious main course for the holidays isn’t difficult. Large roasts can sometimes be tricky to cook just right, ...

The way dupe culture is shifting in Australia can also be noted in global court cases. One key example is Lululemon's highly popular Align leggings and Define jackets. Their popularity led to a surge ...

The Supreme Court’s decision to refuse Aldi permission to appeal a recent trade mark ruling involving Thatchers Cider is one ...

Like it or loathe it? Rugby fans are not impressed with the Springboks new kit designs, featuring new sponsor, Pick n ...

Uncover the details of the Renault 5 EV, a charming electric vehicle that pays homage to the original styling from 1972.

The “Birthday Sundae” is another showstopper, complete with cake pieces and birthday sprinkles—perfect for celebrating ...