Kobe Bryant's new Nike Zoom Kobe 6 Protro is a tribute to the WNBA, and it's just in time for the upcoming WNBA All-Star ...

Legendary Nike executive Sonny Vaccaro reveals the luckiest aspect of Michael Jordan's success in the sneaker industry.

Nike is bringing back the Air Jordan 1 Low NS: a retro release originally introduced between 2016 and 2018. NS stands for “No Swoosh.” It didn’t take long for the internet to weigh in. One Reddit user ...

School leaders hope the newly designed logo will boost the University of Utah's national reputation — while supporting major ...

Nike's logo is so familiar to us that we no longer question its meaning. But what is the story behind the so-called "Swoosh" ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Nike’s revenue is down due to a combination of factors including reduced consumer spending, particularly in key markets like China, inventory issues and competition.

This is no doubt the result of non-Nike players flipping over the top of their socks to hide the Swoosh logos. Nike secured the official NBA uniform and apparel rights in 2017.

Aside from this, the logo remains unchanged from its previous design. In 2021, McLaren unveiled a new logo for its F1 cars, featuring the McLaren orange swoosh.

A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or organization’s mission.

Further branding is seen on the inner medial side with a Cactus Jack logo underneath the Swoosh - another hallmark of the rapper’s Air Jordan 1 collaborations.