In front of reporters, the company's North American president, Doug Ivester, unveiled a 16-ounce silver can that he hoped would change the landscape of soda. The product was Tab Clear, a new ...

Be it Coke's classic refreshment or Mountain Dew's jolt of energy, many sodas are here to stay. But—alas—that's not the case for many people's favorites. We can all get nostalgic for certain ...

In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola. What to some was a mere news blip was a ...

But it soon became clear that the real market was dieters ... as long as they were able to continue to get their diet soda. And Tab, for a brief period, was apparently the favorite of the bunch.

And the time that Nazi Germany, cut off from Coca-Cola syrup imports during World War II, invented Fanta. And then there was Clear Tab, a product released by Coca-Cola in a kamikaze mission to ...

and Coca-Cola even tried to neutralize competing Crystal Pepsi with TaB Clear in the 1990s. TaB was largely supplanted by Diet Coke in the 1980s and became increasingly difficult to find ...