As vacation season kicks into gear, Tampa Bay attractions and Florida’s theme parks are back in the habit of creating new lands and rides to draw guests back for a return visit. After dealing with ...

Still, industry events are a “significant part of the pie” for tourism revenue, said Stephen Pratt, professor of tourism, events and attractions at University of Central Florida. The Tampa ...

Visit Florida staff members have crafted a tourism-marketing plan intended to combat increased competition from states that in the past few years imposed tougher Covid-19 restrictions.

PLANT CITY, Fla. — Summer tourism in Florida hit a record pace this year, with nearly 35 million people visiting the state from July to September, Visit Florida announced this week.

Frozen Four will boost Tampa tourism numbers this weekend BY Jason Lanning Tampa UPDATED 8:24 AM ET Apr. 06, 2023 PUBLISHED 5:38 AM ET Apr. 06, 2023 PUBLISHED 5:38 AM EDT Apr. 06, 2023 ...

Here’s where things stand with theme parks and other tourist attractions in Florida and the Carolinas in the wake of Hurricane Ian. Also find out about canceled and diverted cruises.

Visit Florida, which received $80 million in this year’s state budget, anticipates $1.65 million for the campaign will come from local tourism agencies, Laiken said.

Florida sees record breaking tourism in the third quarter 00:34. TALLAHASSEE - Florida posted a record third-quarter tourism total this year, with the numbers bolstered by U.S. visitors as ...

TALLAHASSEE — Florida posted a record third-quarter tourism total this year, with the numbers bolstered by U.S. visitors as international travel continued to lag behind pre-pandemic levels ...

WICHITA, Kan. (KWCH) - Visit Tampa Bay, a Florida tourism organization, is flying 95 residents of Tampa, Kan. to Tampa, Fla. for a visit from Dec. 5-8. The group, essentially the entire central ...