A detailed review of the recommendations put up to the Tata Motors Executive Committee led to the conclusion and the careful selection of the Brand promise – ‘Connecting Aspirations’.

Basis a thorough analysis of the existing and the desired future state of the Company, Tata Motors has defined its new brand identity as 'Connecting Aspirations' across 46 markets, internationally.

Basis a thorough analysis of the existing and the desired future state of the Company, Tata Motors has defined its new brand identity as ‘Connecting Aspirations’ across 46 markets ...