The Australian Open is underway ... but why are some tennis players playing under a blue flag and/or white flag?

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Three years after Ashleigh Barty won her home Grand Slam, there are no Australian women inside the top 100. A new crop wants ...

Maybe attending sports events in person is too been-there, done-that in the modern age. The Australian Open is getting in on ...

Bank of China Hong Kong Tennis Open 2025 was the showcase of the Hong Kong, China Tennis Association’s inaugural Hong Kong ...

We’re only three days into the Australian Open but multiple meltdowns have already demonstrated the need for some of tennis’ ...

“The AO is something that connects really well with New Balance because the mix of sport and culture they have is incredible, ...

As more brands, investors, media and sponsors buy into women’s sports, the professional sports world inches closer to ...

MELBOURNE, Australia — In the fog of his 150mph serves, his seemingly limitless athleticism and his frightening forehand, it ...

If it seems as though the 2025 professional tennis year started pretty much immediately right after 2024 ended, that’s ...

Up until now, we’ve seen incredible showings from a group of 20-somethings who seem obsessed with making their own mark in ...

Every elite tennis player can hit killer shots and ace their serves. So what separates the best from the rest?