Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

Founded in 2021 by Zainab Sanusi, Mbaye joined the British brand as co-founder soon after, before moving to New York. Similar ...

May 30, 2025. More for You ...

Some days that’s pin straight, other days it’s french braids. But even with all our attention, hair texture, volume, and color can change unexpectedly. Hair is just one of the many mirrors ...

Thankfully, Patel’s hair suits most people; you just need to keep thickness and texture in mind. “It works for him because he has lovely soft waves and it softens his contours,” says Charli ...