Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

A Minecraft Movie makes its streaming debut on Max in June 2025 along with The Gilded Age season 3 and A24's Parthenope.

We’re not quite there yet, but it sure feels imminent.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

as Max’s color scheme changed from blue to dark grey, the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

Take a look at this Exclusive 'Jim the Roadruner' Clip from Duster, an HBO Max original crime drama series distributed by HBO ...

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

Sponsor Message In late March of this year, the company changed the Max logo from shiny blue to black and white — a callback to the original HBO branding and perhaps a signal that the brand ...

For HBO Max Content Chairman Casey Bloys ... The name change also came with a new logo that includes HBO and replaces the bright royal blue of the previous design with a subtle golden or silver ...