The iconic logo showing a silhouette of a young girl leading a cow for milking was designed by Jerry Jeanmard.

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...

Here’s the business case for providing additional support. by Ken Dychtwald, Terry Fulmer, Robert Morison and Katy Terveer Decades ago, as women entered the workforce in large numbers ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

Delno Abnet is the president of the Lakewood Park Association in Waynedale and he has big hopes for the new logo to bring growth for the area.