The legal issues for Tiger Woods' new company Sun Day Red's logo keep coming as now sportswear giant Puma has launched a fresh challenge ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to ...

Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...

This is the second notice of opposition against Sun Day Red, whose logo features a tiger with 15 marks representing the major championships Woods has won. Source: U.S. Patent and Trademark Office.

Tiger Woods launches his Sun Day Red Brand in February 2024 in Pacific Palisades, California. Photo by Kevork Djansezian/Getty Images The filing explains how Tigeraire’s logo has been in ...

Tiger’s enthusiasm for cashmere inspired the Sun Day Red creative team to learn all about the material in order to maximize its use in the Spring/Summer ‘25 Collection.

This move puts a stop to Sun Day Red’s efforts to trademark its logo of a leaping tiger, composed of 15 lines to symbolize Woods’s 15 major championship victories. Its red color comes from the ...

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.

Sun Day Red and Tigeraire, which was founded in 2020, both have logos that feature striped, leaping tigers.Tigeraire’s logo reflects the company’s ties to LSU — the business was cofounded by ...

This is the second notice of opposition against Sun Day Red, whose logo features a tiger with 15 marks representing the major championships Woods has won. Source: U.S. Patent and Trademark Office.

This is the second notice of opposition against Sun Day Red, whose logo features a tiger with 15 marks representing the major championships Woods has won. Source: U.S. Patent and Trademark Office.