The brand identity was revealed on 14 August and is the first change to the 115 year-old label's logo in 25 years. The Tiger of Sweden branding will be used on suit labels.

Tiger of Sweden’s previous logo 1920s tiger rampant (left) and 1960s Roman capitals from Tiger of Sweden’s archive These designs inspired the new word mark and mascot. The new identity also places ...

Bryan Conway, the newly-named creative director at Tiger of Sweden (previously, he was the design director) is one to wear his heart on his sleeve—quite literally in the case of the spring 2024 ...

Bryan Conway, the newly-named creative director at Tiger of Sweden (previously, he was the design director) is one to wear his heart on his sleeve—quite literally in the case of the spring 2024 ...