Tower 28 will be starting off with nine of its bestselling products in the U.K. — a mixture of skin care and cosmetics ...

LONDON — Tower 28, the California-based beauty brand ... SOS Daily Barrier Recovery Cream; Swipe Serum Concealer, and OneLiner Multi-Liner. “Sephora U.K. is where our customer shops. We launched with ...

The concealer is easy to apply with either fingers or a brush, and it quickly blends into the skin. I’ll continue to keep this in my makeup bag, FYI. Tower 28 Beauty Swipe Serum Concealer is a ...

Herbivore’s Moon Fruit serum uses Bakuchiol, a.k.a “nature’s retinol,” which increases cell turnover without the harsh ...

Why We Love It: Tower 28’s sunscreen foundation is basically ... Its buildable formula acts as a foundation, concealer, setting powder, sunscreen, and skin care treatment all in one sleek ...

Not easy to find! In a serendipitous twist of fate two weeks out from my wedding, I spotted what would become the hero of my cosmetics case: Tower 28’s MakeWaves Mascara in—drumroll ...