We have a new favorite in that category: Tower 28’s LipSoftie Lip Treatment is a nourishing, hydrating lip mask and tinted lip gloss ... For a trendy, high-end lip balm, this one has the others ...

Sarah Brown, beauty expert and consultant, tells Bazaar that tinted favorites ... editor This balm feels like sweatpants but for your lips. Comforting, soft, and silky, Tower 28 has done it ...

@sofiacarson applies her favorite Tower 28 lip mask and shares the personal connection that she has with the brand 💋 Navy chief removed from duties for investigation How to hard boil eggs ...

While lipstick is a staple in any makeup kit, the best tinted lip balm offers a more hydrating ... from baby pink to sheer red-orange, Tower 28’s treatment wraps dry lips in a cocoon of moisture.

The Tower 28 LipSofties are some of our favorite tinted and non-tinted lip balms. It combines emollients like shea butter and jojoba oil to soften, hydrate and prevent moisture from evaporating ...

That’s where a tinted lip balm comes in, like this Healthy Beauty Award winner from Tower 28. One of our testers calls the JuiceBalm “phenomenal” and “very hydrating,” due to a combo of ...