GoldieBlox ad is viral. The company was started by Debbie Sterling, a Stanford-educated engineer, to “disrupt the pink aisle” and “get girls building.” ...

In a season that inspires earnest letters about toys, one notable batch is being sent not by kids to Santa's workshop, but by parents to the executive suites of real-world toy makers. The message ...

Soundtracks in toy ads shape gender stereotypes, ... In contrast, ads targeting girls featured softer, more harmonious music, ...