Van Doorn writes: The white mug enhanced the perceived “intensity” of the coffee flavour relative to the transparent mug. Our hypothesis was that a crossmodal association between brown and ...

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the ...

The coffee chain has swapped their transparent single-use plastic to-go cups for these opaque white compostable cups in 14 different states. States that will start to see the new cups include ...