These two new Hello Kitty and Sanrio summer merchandise collections are an absolute must-have for their fashion, cuteness, ...

Yes, Hello Kitty Men—or HK Men--if you thought you heard incorrectly. Sanrio’s latest ambitious project is to convince men that Hello Kitty isn’t just for girls.

Celebrate Sanrio Hello Kitty brand at in Roseville, California, near Westfield Galleria mall in May 2025. Shop exclusive collectibles, clothing & desserts.

The Hello Kitty Café Truck accepts credit and debit cards, but no cash payments. Prices run the gamut. For example, a T-shirt with heart icons is $28 and a hoodie with printed sleeves was $70.