As virtual reality (VR) technology continues to gain traction as a powerful tool for persuasion and marketing, its application in immersive sales environments has become increasingly relevant. VR’s ...

In our study, we collect 6,206 avatar-related user reviews of a social VR application from the Steam platform. Through a comprehensive analysis of these user reviews, we examine avatar customization ...

For 22 years, Salmirs has served as the CEO of ABM Industries, a company that maintains work spaces for more than half the ...

A near-ban on state AI laws was cut from Trump’s One Big Beautiful Bill Act, but the tug-of-war between tech companies, ...

This week, Ron Friedman, VP of Mattel Future Lab, joins us to share how Mattel is bringing iconic toy brands into the digital future through a human-centered approach to innovation.

A new island, Squid Grounds, has been added to the Fortnite battle royale mode, Reload. Squid Game skins items like back ...

Next-generation phones could feature 8,500mAh single-cell batteries in 2026, significantly boosting battery life. More ...

Meanwhile, in the bookish corner of the tech world, some authors are waving a quill in protest against AI. Lauren Groff, Lev Grossman, and a bevy of literary heavyweights have penned an open letter ...

Unlike years' past, when COVID-19 regulations forced teams to stay home, NHL teams chose a decentralized format to save on travel costs.

Editorial on the Research Topic Use of AR/MR/VR in the context of occupational safety and health Extended Reality (XR), which encompasses virtual reality (VR), augmented reality (AR), and mixed ...

It’s a showdown! This playful dog and his human are locked in the ultimate living room tug of war 💥🐶 Who will win? The intensity, the growls, the zoomies—it’s all here and it’s ...

This latest development in the AI talent war is more than just a strategic hire—it's a sign of the times. As AI continues to evolve, the companies that can harness not just the technology but the ...