Milk, ice cream products are latest to drop artificial dyes
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Major US dairy brands pledge to eliminate artificial colours from ice cream by 2028 as FDA approves new natural blue food dye.
The announcement to eliminate artificial dyes comes less than a week before the National Ice Cream Day on July 20.
The International Dairy Foods Association (IDFA), in partnership with dozens of leading U.S. ice cream companies, announced Monday a new commitment to eliminate certified artificial colors from all ice cream made with real milk by Dec.
Major U.S. ice cream brands, covering over 90% of the market, agreed to eliminate artificial colors in response to Trump’s MAHA initiative, signaling a broader push for healthier food policies.