COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

That flag, which features the University of South Carolina logo, now belongs to head coach Dawn Staley. “Today, we presented Dawn Staley with the UofSC flag that flew over the State House ...

COLUMBIA, S.C. -- Eddie Dunning, who painted the South Carolina Gamecock logo at midfield in Williams-Brice Stadium for 40 seasons, has died, university officials said. He was 69. South Carolina's ...