United Parcel Service Inc. has dropped the package... from its 42-year-old logo. The Atlanta-based company (NYSE: UPS) has unveiled a "new look" that includes the first redesign in more than 40 ...

The new logo will be places on more than 88,000 vehicles, 257 large aircraft, 1,700 facilities worldwide and more than 70,000 drop-off and retail outlets, UPS said.

ATLANTA, Ga. — UPS yesterday unveiled a “new look” that includes the first redesign in more than 40 years of the company’s famous “shield” logo. UPS said the change reflects the significant broadening ...

UPS to Change Logo to Reflect Growth Beyond Delivery Service. By . Rick Brooks. Staff Reporter of . The Wall Street Journal. Share. Resize. ATLANTA -- Big Brown is dumping a big piece of its history.

UPS Set to Unveil New Logo and Slogan March 23, 2003 United Parcel Service, in an effort to show consumers it is more than just a package delivery service, is giving itself the biggest facelift in ...

UPS this week unveiled a new look that includes the first redesign in more than 40 years of the company's "shield" logo.