He likened it to 10 years ago when the company's we changed its UPS shield. "We took the graphic package tied with a bow off the top of the shield to reflect the fact that we no longer were just a ...

ATLANTA, Ga. — UPS yesterday unveiled a “new look” that includes the first redesign in more than 40 years of the company’s famous “shield” logo. UPS said the change reflects the significant broadening ...