Basketball isn’t just a game of points — it’s a choreography of hard stops, vertical takeoffs, and pivots so sharp they could ...

And now, Under Armour is also making a move. On Thursday, the Baltimore-based company will introduce the Courtside Collection ...

After being unveiled by Stephen Curry at the 2025 NBA All-Star Game, Under Armour's new "ECHO" shoes will be made available to everyone. Under Armour unveiled its newest sneakers on Tuesday, which ...

ACTIVE AND GREEN: About eight months after acquiring Unless, the all plant-based, plastic-free, regenerative fashion brand, ...

The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand ...

"As a brand that has consistently disrupted the industry, we are prepared to do it again," stated Under Armour Brand President Eric Liedtke. "Our unique and innovative approach represents a ...

Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour has signed a future college basketball player who is a major player in the social media game. South ...

With the men's and women's NCAA Basketball Tournaments upon us, teams are ready to make their mark on history. A big part of success in the Spring is tuning out the naysayers. To mark the start of ...

An curved arrow pointing right. Under Armour's new innovation lab, the Lighthouse, is a state-of-the art facility to create and test the next generation of athletic products. It will also create ...