Under Armour spotlights Alpha Kappa Alpha for their new “Sisterhood in Style“ social media campaign for the UA Echo sneaker.

Steph Curry's house-of-brands conglomerate Thirty Ink generated $173.5 million in revenue in 2024, the company told CNBC on ...

Steph Curry will be the subject of a new documentary premiering Wednesday on MSNBC, and rather than exploring his greatness ...

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...

Under Armour ... on apparel, footwear, and accessories to a consumer-driven, category-managed approach. This new model focuses on clear leadership accountability within specific sports categories, ...

Finally, Under Armour also plans to prioritize its core men’s apparel business by reorganizing ... which it defines as ‘team sports’ such as basketball, soccer and American football.

The pieces are coming together for the startup basketball league ... were not provided, but Under Armour will provide all players, coaches and staff with performance apparel and accessories ...

Women's 3x3 basketball league Unrivaled has signed a deal with Baltimore-based Under Armour. The retailer will provide apparel for both on and off the court. Unrivaled kicks off its first season ...

The Sportswear company will provide all Unrivaled players, coaches, and staff with performance apparel ... shows that Under Armour is serious about investing in women’s basketball, and it ...

The league has positioned itself as a destination for WNBA stars to play basketball ... its men's apparel business. He later announced a turnaround plan that centers on making Under Armour a ...