Under Armour is stepping out of the gym (and its comfort zone) and into culture with the launch of the UA ECHO, a lifestyle sneaker that doesn’t just blur the lines between sport and street ...

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Under Armour Inc. has signed a deal with the National Football League to be its official provider of footwear and gloves, reconnecting the athletic brand with the most popular U.S. pro sport after ...

The NFL and Under Armour reached a long-term agreement, making the apparel company an official shoe and glove partner for the league. "At Under Armour, we're passionate about nurturing talent and ...

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

As CEO Kevin Plank implements his turnaround strategy at Under Armour, the retailer’s revenue continues to tumble. In the second quarter, the metric was down 11% year over year to $1.4 billion, with ...

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...

After a mere 13 months at the helm, Stephanie Linnartz is out as President and CEO at Under Armour. Her replacement? Kevin Plank, the original founder of Under Armour who, despite stepping down in ...

Under Armour, which on Wednesday reported roughly flat revenue of $1.6 billion, lowered its outlook for fiscal 2024 as pressures in its wholesale channel worsened since last quarter. Wholesale was ...

MSNBC anchor Stephanie Ruhle’s relationship with Under Armour executive chairman Kevin Plank has raised eyebrows of media insiders for years and a new report sheds more light on the situation.