If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of ...

To do this, you need to spend a fair amount of time understanding who your customers are and what motivates them. In other words, finding out what your customers' stories are can help you craft ...

Understanding and meeting your customers’ needs can be challenging, especially with market forces constantly changing. To succeed, you need to be a good listener and discover how your customers ...

It requires deep customer understanding and strategic positioning ... launching a startup or refining an existing brand, getting your value proposition right is one of the most important things ...

The number one worry we hear from our clients today is this: “I need to understand my customer better, but it’s getting harder, not easier.” Why is that true for so many entrepreneurs?

Refine features based on user needs. By analyzing customer feedback, reviews, and other data sources, you can better understand your customers’ needs and behaviors to improve retention.

But really, we believe that winning comes from your own understanding of your universe of the customer. Khasgiwala then lists down attributes and certain principles which help in building a brand.