They had their own ink formula books, and they could get close. But it was very random. KESLER: So in 1963, Larry came up with a solution, the Pantone matching guide. Every color got a code that ...

In the 1950s, Pantone was making color cards for cosmetics companies, the car industry, and more. Its printing experts hand-mixed inks to create swatches that were the exact shade of the lipstick ...

The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” Leatrice Eiseman, executive director of the Pantone Color ...

Doing all of the above while looking elegant and refined. Pantone hopes its 2025 selection for color of the year, “Mocha Mousse,” will fulfill people’s need for harmony between comfort and ...

After developing colors in a lab, Pantone makes most of its money by selling ... in 2014 than it has in any of its 53 years of mixing ink.

According to the branding company, the marriage of the two colors is intended to convey a message of 'strength and hopefulness that is both enduring and uplifting'. It claims the two independent ...