COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

The focal point of the University of South Carolina's new logo is not a palmetto tree ... The real USC is in L.A.,' you tell them that we were a school before they were a state.

The University of South Carolina has announced a new branding mark to go along with its iconic tree-and-gates academic logo. University ... place immediately. The school will maintain and replace ...

The University of South Carolina ... one of the new logos captioned with: “New year. Fresh look. More soon. #UofSC #NewProfilePic.” The new branding leans heavily on the school’s push ...

South Carolina is returning to a brand and logo first made ... The South Carolina school being referred to as “Carolina” has also been challenged by the University of North Carolina, which ...