COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

The University of South Carolina has announced a new branding mark to go along with its iconic tree-and-gates academic logo. University officials said Wednesday it is simplifying its branding ...

That flag, which features the University of South Carolina logo, now belongs to head coach ... That feat is now enshrined in the history books thanks to a pair of congressional resolutions ...