COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

South Carolina is returning to a brand and logo first made popular in the 1980s ... brand meant to separate South Carolina from the University of Southern California that was once painted on ...

modernist logo (right) -- to many people, it resembled a urinal. Earlier this year, the University of South Carolina took heat for a logo redesign of its own. This time it’s the University of South ...