The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

NEW BRUNSWICK-- On the cusp of celebrating its 250th anniversary, Rutgers University today unveiled a new image that it hopes becomes an unmistakable symbol of the school's future.

Students of a certain university may be referred to as a 'genius', a 'slacker', or even an 'elitist', simply because of a prejudgment made on the basis of the university's existing image or ...

One institution that absolutely depends on its image, in order to prosper and even survive, is the university. Kennedy (1997) distinguishes two components of image: functional, related to tangible ...