The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Blues unveil new primary uniforms inspired by Winter Classic jerseys Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, could possibly look a little different next season. On Friday, the Blues dropped a compelling ...

Along with the logo revisions, the team is rolling out new wordmarks and fonts, including typography details inspired by W.C. Handy’s 1914 St. Louis Blues sheet music cover. There are also new ...

Blues unveil new Note logo, colors and uniforms, modernizing the ‘heritage’ look. By Jeremy Rutherford. June 24, 2025 Updated June 25, 2025. ST.

The St. Louis Blues have worn more or less the same primary uniforms for more than a decade now, only making minor changes in that time. Until now, that is. On Tuesday, the Blues unveiled their ...

Even the pant legs got some love, now featuring a “STL” logo. Advertisement The return to the team’s original 1967 color palette, the vibrant blue and yellow, honor the franchise’s roots.

The St. Louis Blues revealed a new STL logo for the Winter Classic and it should be part of the team's future.

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, could possibly look a little different next season. On Friday, the Blues dropped a compelling vid… ...