News

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer ...
Bain Capital, its cheerleading company Varsity Brands and Varsity's previous owners have agreed to pay $82.5 million to ...
Jemison High School’s Alexis Varner committed to Miles College and signed an academic and athletic scholarship on May 9.
In July, the University of Maryland became the first Division I-A school to recognize competitive cheerleading as a varsity sport and count it toward the its Title IX requirements. The move is one ...