Beth Vaughan, at center, chants as protestors march ... s Club membership — now on sale for just $25 Varsity Spirit is starting a professional cheerleading league that promises to pay athletes ...

This new league is billed as the first professional cheerleading league for athletes 18 and older to give cheerleaders the ...

Varsity last year settled an $82.5 million antitrust class-action lawsuit brought by a class of cheer customers who alleged the company used monopolistic practices to exploit its captive market.

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the ...

June 18, 2025 /PRNewswire/ -- Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, proudly announces ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...