Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer, Lisa ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for ...

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...

Varsity Brands LLC has agreed to pay $43.5 million to resolve a federal lawsuit that the student apparel company and producer of cheerleading events abused its industry dominance, causing private ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...