When Harley-Davidson started out in the early 20th century, it didn't have any logo at all. Since then, it's had dozens. Here are the most iconic.

The trademark filing doesn't mention if the new logo will have colors or be monochromatic. Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in ...

This motif continued until 1960 when the familiar tri-shield logo was introduced. However, the shields were replaced with a hawk design in 1975, with two iterations of the hawk motif coming and ...

The V-Sabre logo and Cavalier Shield logo feature curves on the handles of two sabres that "[mimic] the design of the serpentine walls found" on campus. "In every mark in this new system I see us ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990.It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...

MELBOURNE, Australia – The cynic might say the new black-and-gold shield logo representing the International Team at last week’s Presidents Cup is simply a piec ...

Crews installed the first of two Raiders shield logos on the team’s 335,000-square-foot building that will house its headquarters and practice facility. VIEW E-EDITION. 99¢ for 6 mos.

AUBURN, Alabama — Auburn has updated its "shield" logo for academics and athletics, and though the changes are slight, it is the most noticeable change for the university's insignia since the ...