Fire whoever thought that was a good idea." Another wrote: "The new WH Smith logo is totally baffling." A third person said: "The new one to me just creams NHS. Similar font and just a darker blue." ...

Which is the bit they’ve taken out of the branding. Terrible decision." A third said: "The new WH Smith logo is totally baffling". Another commenter added, while comparing the rebrand to an older WH ...