On Thursday morning, the WTA unveiled a bold new brand identity for a new era, shaped by players, fans, and partners worldwide to elevate the WTA's impact as a leader in sports and entertainment ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

While terms of the deal weren’t disclosed, Tennis Channel CEO Jeff Blackburn told CNBC in an interview there was a “pretty ...

Instead, the WTA’s digital approach distorted the appearance of two of its stars and, perhaps even more significantly, altered their corporate sponsors’ logos into unrecognizable blurs.

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The WTA announced major changes a few days ago, but without providing details. This Thursday, they unveiled a new brand identity for a new era, designed by players, fans, and partners from around ...

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The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...

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