WWE/Getty Image. The original brand extension was one of the most ambitious and unique things WWE ever attempted, but sadly, it never really lived up to its potential.

Following the demise of WCW, and post-WWE's invasion angle, ... At the start of the brand-extension in 2002, RAW was averaging a 4.01 in the ratings; however, ...

The WWE Brand Extension, as it is known, has been a staple in WWE since March 18th 2002. The idea behind the Brand Extension was to compensate for the overabundance over talent that WWE had ...

When the first brand extension took place, the struggle was too real for those who diligently and faithfully kept up with WWE. Back in the day, PPVs ran for as much as $44.99 or more.

In 2002, RAW and SmackDown were given individual rosters. This brand extension happened for two reasons (both linked to WCW). Firstly, following the purchase of WCW, many wrestlers became free ...

The brand extension ended in 2011 and the two titles floated around for a while, but were unified once again in 2013 when Randy Orton defeated John Cena for both belts at TLC.

After weeks of anticipation, WWE has officially announced that the brand extension draft will take place on the first live episode of SmackDown on Tuesday, July 19 on the USA Network. WWE ...

It isn’t time for WWE’s brand split to end, but it’s a perfect time for a commitment to changes. Vince McMahon’s company has been working with mostly separate “Monday Night Raw” and ...

— -- The WWE, as we know it, is about to undergo a major facelift. Again. For the first time since 2011, the WWE will implement a brand extension (or brand split), separating its roster into ...

Splitting RAW and SmackDown provides opportunities and challenges.

The WWE will attempt to split the baby again next Tuesday on SmackDown! through a brand extension, draft. The organization is taking the split seriously as it is breaking its fractured family ...

In its infancy the brand extension a decade or so ago was a big success, and so much in 2003 - a year into the spilt - WWE took the idea one step further by hosting brand only pay-per-views ...