Walmart's new "Who Knew?" campaign, starring Walton Goggins, effectively and humorously invites consumers to take another ...

Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker-style cap. Walton, who led the retailer from 1962 to 1988, espoused 10 guiding ...

The new logo draws retro inspiration from one of founder Sam Walton's iconic trucker hats. Walmart said blue and yellow evoke the retail giant's past and look forward to a more digital future.

The 61-year-old company unveiled Monday a refresh of its brand identity featuring a redesigned logo the company says is inspired by founder Sam Walton’s old trucker hat. Walmart’s logo now ...