Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “MAX” will be renamed “HBO Max,” the ...

Good afternoon from Los Angeles. It’s good to be home. I’ve just returned from New York, where I visited Saturday Night Live, saw Succession star Sarah Snook on Broadway and attended a Lady ...

With the expected continued slide of Warner Bros. Discovery‘s linear TV business, S&P Global Ratings has cut the media company’s credit rating to junk status. On Tuesday, S&P lowered its ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

S&P downgraded Warner Bros. Discovery to BB+ amid continued revenue and cash flow declines at its linear TV operations. Anything BB+ and below is junk bond status for the giant ratings agency.

(The Hill) — WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “Max” will be renamed “HBO ...

It’s almost always the wrong solution to a much bigger problem. Back in 2023, when Warner Bros. Discovery dropped the “HBO” from HBO Max and renamed the service simply “Max,” I wrote ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...

By Etan Vlessing Canada Bureau Chief Warner Bros. Discovery has been downgraded to BB+, or junk bond status, for 2025 and 2026 by S&P Global over linear TV weakness as the Hollywood studio ...

That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max. HBO hasn't gone ...

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream. WBD USH is offering advertisers new ways to ...