Netflix, Disney, Comcast, Google, Warner Bros. Discovery and Paramount are on track to invest a combined $126 billion in content in 2024, according to a new forecast by Ampere Analysis.

Meanwhile, the addition of Paramount's assets could make the company a formidable opponent in television, film, news, and sports against industry giants like Disney. So, is Warner Bros.

The spinning globe of Universal, the Paramount mountain, the Warner Bros. shield, they’re all refined over time, but the basic premise has remained the same for decades. All studios have their ...