When Burberry dropped its latest rebrand back in 2023, we were particularly fond of the new logo. One of the strongest examples of the heritage logo trend we'd seen at the time, the return of 1901 ...

These New Yorkers Don’t ️ the ‘We ️NYC’ Logo Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era negativity.

Compared to the well-worn loveliness of Glaser’s logo, ‘We ♥ NYC’ is unmistakably contrived. And though the underlying sentiment is lovely, replacing Glaser’s logo with a beating-heart ...